The name means "in full bloom"

Shagufta is an Urdu word for something in full bloom. It's also the name of the woman behind this shop.

Shagufta's Desi Collection is her clothing shop in Jersey City, New Jersey, selling Pakistani and Indian ladies' suits, branded and non-branded, at fair prices: everyday cotton and lawn kurtis, two and three piece suits, party wear for dawats and Eid, dupattas, shalwars and a few outfits for little girls.

She posts new pieces on Facebook, Instagram and TikTok and sells on Facebook Marketplace, where 120 buyers have rated her 4.8 out of 5.